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BUS201: Pricing Workshop
Introduction and Instructions
Introduction (9:27)
The Goal of Pricing (2:45)
How to Take This Course
How to Use this Website (5:02)
How to Access the Discussion Forums (6:34)
Module 1: Understanding How Pricing Works
The Handmade Dilemma (6:10)
The Types of Profits (5:19)
How to Pay for the Costs of Running Your Business (12:57)
Your Pricing Strategy (8:23)
How Pricing interacts with other parts of your business (10:41)
Keeping Track of Business Finances (4:56)
The Information and Tools You Need to Calculate your Pricing (3:26)
Module 2: Workshops
Pricing Worksheet
Calculating the Costs of Running your Business (15:55)
Calculating the Costs of Making your Items (11:30)
Calculating the Price for each Item (5:45)
Putting it Together (2:22)
Module 3: Bonuses
Reverse-Engineering your Goals (8:44)
Psychological Pricing Tips and Tricks (14:07)
Advanced Overhead Costs: If you have big differences in item prices (4:20)
What if I Can't Charge Enough? (18:30)
Evaluating Competitors' Pricing (13:29)
Evaluating Competitors' Pricing
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