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MKT101: Marketing Basics for your Small Business

What you need to know about Marketing your small business

"Marketing" is one of those business terms that everyone uses but not everyone knows how... or what... to do.

This course will give you a basic understanding of what is involved and what the goals for a marketing campaign are and some ideas of how to do it for your business.


Your Instructor


Thomas Waltz
Thomas Waltz

I spent a lot of my career teaching professionals the skills they needed to do their jobs. I have this almost-compulsive need to help other people reach their goals, so it was a great fit!

In 2010, I changed careers into product design and development but my love of helping others never went away. I got to help people reach their goals by designing products to help them throughout their work day.

Now I'm writing courses to help you grow your business the same way I helped my wife grow hers, taking what was already a decent revenue and increasing it by 9 times (and growing!).

While personally mentoring other Etsy shop owners, I've noticed several problems that kept coming up for them, and these problems go to the very core of the business they are trying to grow.

To tell you a little more detail about me and my background:

  • I have a lot of experience teaching (8 years of experience teaching architects how to use CAD/BIM software)
  • Product development is a big part of what I do (7 years of experience in product management and design)
  • I knew enough about business to convince Drexel Univeristy I knew what I was talking about (Masters in Business Administration)
  • I'm constantly learning and keeping up with what's doing on in modern marketing and sales (Certified Ecommerce Marketing Specialist, Content Marketing Specialist, and Customer Value Optimization Specalist by Digital Marketer)
  • I know many of the struggles you are dealing with (My wife and I run a busy Etsy shop and I've personally mentored over 100 Etsy shop owners)

I can't wait to help you reach your goals!


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!